Leading iGaming Group has launched a fully localised version of its PlayUZU brand in the fast-growing market supported by a big budget TV ad campaign

SkillOnNet, the award-winning Operator and online casino platform with some of the biggest Brands in the European Market, has debuted its powerhouse PlayUZU brand in Mexico after obtaining a license in the fast-growing market.

The online casino launch is a fully localised version of its Spanish-speaking casino, which has proved to be hugely popular in Spain as well as other LatAm markets.

PlayUZU offers the same Fair Casino that has made its PlayOJO sister site a household name in regulated European markets, with no wagering requirements whatsoever and other unique features including OJOplus which gives money back in real time on every bet win or lose.

The arrival of PlayUZU in Mexico is being supported by localized digital marketing including social media and influencers along with a big budget TV ad campaign.

Following the success of PlayUZU in Spain, SkillOnNet has now set its sights on the Spanish speaking markets in Latin America ensuring local payment methods and the right local appealing games are all available from day one.

Given how big video bingo games are in Mexico, PlayUZU will also build on the format popularity by introducing a fully localised P2P bingo product.

Focusing on its ”casino only” approach and not ‘’sports betting with a casino just tacked on’’, SkillOnNet delivers a special casino experience which positions PlayUZU differently in the market as a mass market gender inclusive brand which has a goal of becoming the default destination site for casual players.

Maor Nutkevitch, Head of Corporate Development at SkillOnNet, said: “We are thrilled to be making our debut in the Mexican market.

“Following the success of our Spanish and Portuguese-speaking brands PlayUZU and BacanaPlay, we believe we can secure substantial market share across Latin America.

“Mexico is one of the most prominent markets in the region and we believe we can enter the fray with a disruptive creative and communication strategy spanning across above the line and digital performance led channels, we know we will drive significant brand awareness in next to no time.”

SkillOnNet is a global iGaming giant that operates and provides the state-of-art technology behind some of Europe’s well known online casino brands including PlayOJO, DrückGlück, GentingCasino, Slingo.com and BacanaPlay. Its B2B solution includes more than 3,000 slots and table games from suppliers such as Microgaming, NetEnt, Pragmatic Play, Merkur Gaming, Evolution and PlaynGo.

SiGMA Asia 2022

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