Pragmatic Play, renowned as a content supplier to the iGaming industry, has officially launched its Sportsbook product in collaboration with DAZN Bet in Spain.

Full-service iGaming solution

This marks a significant milestone following a landmark deal between Pragmatic Play and DAZN Bet to provide a comprehensive iGaming solution, encompassing not only sports betting but also player-favorite Slots, Live Casino and Virtual Sports.

Integration through cutting-edge PAM platform technology

The integration of the Pragmatic Play Sportsbook into the DAZN Bet platform has been made possible through the utilization of Player Account Management (PAM) Platform technology, provided by Pragmatic Solutions. This technology has been the core layer supporting DAZN Bet since its launch, allowing seamless integration and a holistic iGaming experience for users.

As a result, the Pragmatic Play Sportsbook becomes an available product option for all licensees of the Pragmatic Solutions PAM, enhancing accessibility and flexibility.

Record-breaking performance and five verticals

Post-migration onto Pragmatic Play’s platform, DAZN Bet is poised to capitalize on its record monthly active users and impressive turnover experienced in October. Pragmatic Play’s successful Sportsbook launch is a testament to the company’s commitment to diversifying its offerings.

With the addition of the Sportsbook, Pragmatic Play now boasts a comprehensive portfolio of five gambling verticals, including Slots, Live Casino, Bingo, and Virtual Sports.

Pragmatic Play’s vision for industry dominance

Gareth Crook, VP of sports at Pragmatic Play (in photo above), expressed excitement about the collaboration with DAZN Bet, emphasizing the realization of their goals in powering a disruptive entry into the sports betting market. The partnership is expected to establish DAZN Bet as a leading operator in Spain, driven by Pragmatic Play’s cutting-edge Sportsbook.

Simon Gatenby, CMO at DAZN Bet, highlighted Pragmatic Play’s reputation for technical and creative excellence, expressing confidence that the new platform will offer an unforgettable sports betting experience to customers in Spain.

In a broader context, Pragmatic Play continues its journey towards becoming the preferred supplier across all iGaming verticals. The successful integration of the Sportsbook with DAZN Bet underscores Pragmatic Play’s commitment to innovation and excellence in the rapidly evolving iGaming landscape.

Diverse portfolio

Pragmatic Play stands at the forefront of the iGaming industry as a leading content supplier. With a diverse portfolio spanning Slots, Live Casino, Bingo, Virtual Sports, and now the Sportsbook, Pragmatic Play is committed to providing cutting-edge solutions and pushing the boundaries of industry standards. The collaboration with DAZN Bet marks a pivotal moment in Pragmatic Play’s journey, solidifying its position as a key player in the global iGaming ecosystem.

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