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Cloudbet rides zero margin, cashback into Paris for French Open fan engagement

Andjelka Jovanovic September 29, 2020

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Cloudbet rides zero margin, cashback into Paris for French Open fan engagement

Crypto sportsbook pioneer unveils a tripartite benefits package across commission-free betting, cashback offers and live streaming for Roland Garros

Cloudbet, the leading crypto sportsbook and casino operator, has extended its popular zero-margin odds campaign for the forthcoming French Open tennis which gets underway this weekend at Roland Garros, Paris, where Rafael Nadal and Simona Halep start as firm favourites.

With tennis tournaments being played behind closed doors, or in front of sparse socially-distanced crowds, fan engagement has seldom been more important in connecting tennis fans to the live action they love, above all in-play. To which end, Cloudbet is upping the ante with its No Love Lost cashback offer, which returns players’ stakes up to $200 per customer on single pre-match winner bets, if any losing selection drops a set 6-0 in defeat.

Moreover, Cloudbet’s state-of-the-art blockchain technology will continue to deliver commission-free prices to customers on selected men’s and women’s matches throughout the French Open fortnight. Zero commission will apply to Match Winner, Game Handicap and Total Games markets – available both pre-match and in-play – thereby ensuring industry-leading prices for customers looking to maximise their winnings on this year’s final Grand Slam. These designated margin-free matches offer the best bitcoin odds to every Cloudbet customer up to a maximum $1,000 win.

It’s just the latest key differentiator from Cloudbet, which continues to leverage its unparalleled crypto credentials to now deliver the best French Open odds in the sportsbook world. This authentic and provable advantage generated sizeable spikes in turnover at the recent US Open and represents a welcome break from a progressively homogenised marketplace, dominated by token offers or misleading low-liquidity odds boosts that have created a race to the bottom for global operators.

Instead, Cloudbet’s sportsbook is leveraging the blockchain technology that drives its operations, creating substantial savings by sidestepping the impediments faced by fiat operators around payment-processing fees, charge-backs and slower transaction times. Cloudbet then shares these savings with its burgeoning crypto community by reducing or removing the margin it normally charges on sports events.

Cloudbet customers will also benefit from high-definition streaming on featured French Open matches, including live data from all games that provides more entertaining content and statistics for enhanced fan engagement. These low-latency streams ensure that live pictures keep pace with the live scoring data, so that the viewing and betting experience remain seamless across every match.

This promotion around French Open bitcoin betting is an organic extension of the operator’s ongoing “best odds” campaign which typically features margins as low as 2% across a wide range of sports. Away from cornerstone sports, like soccer and basketball, Cloudbet is preparing to see a spike in in-play tennis this week. Here, low-latency data feeds (from a combination of the best industry suppliers) ensure accurate pricing and minimal market suspensions, providing an effortless user experience from the best bitcoin sportsbook.

A Cloudbet spokesperson said: “After some impressive turnover and retention figures at the US Open earlier this month, the benefits of our zero-margin campaigns across marquee events are now as predictable as they are palpable. However, this is no time to rest on our laurels or simply repeat the feat. Which is why, at Cloudbet, we’re extending the offer in tandem with an attainable money-back offer that tracks tennis players’ potential for losing sets to love on the stamina-sapping clay, where breaking serve and momentum swings are commonplace.

“It’s all part of our wider community-driven ethos at Cloudbet. We want to foster an engaged group of customers, who are having fun not only with betting, but also benefiting from credible customised offers, engaging statistical data and streaming services that elevate their overall experience.”

SiGMA Agenda:

SiGMA Group Americas Digital Summit is running from the 22th to 24th September, bringing well-known faces from the Latin American gaming and tech sector to a series of in-depth debate panels, with content offered in Spanish, Portuguese, and English.The 7th edition of SiGMA Europe will move its November event to February 16th to 18th 2021.

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