Betsson expands Latin American influence with René Higuita

Jade Denosta July 26, 2024

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Betsson expands Latin American influence with René Higuita

Global betting operator Betsson has made a significant splash in the world of sports marketing by signing legendary Colombian goalkeeper René Higuita (pictured above) as its newest brand ambassador. Known worldwide for his daring and innovative playing style, including the iconic “scorpion kick” save, Higuita joins a roster of South American football stars representing the Betsson brand.

The Betsson Group expressed excitement about its family’s new addition through its LinkedIn account.

“We are proud to collaborate with a football legend like René Higuita, who embodies our passion for football and entertainment,” said Andrea Rossi, Betsson’s Commercial Director for Latin America. “This partnership reinforces our commitment to the Colombian market and strengthens our leading position in Latin America.”

Higuita, a revered figure in Colombian football, expressed his enthusiasm for the collaboration. “This alliance began as a bold idea and has now become a reality. I’m proud to join Betsson to make a difference and bring the passion of football closer to the fans.”

Elevating football engagement across LatAm

With a career marked by exceptional athleticism and showmanship, Higuita played a pivotal role in Colombia’s resurgence of international football. His trophy cabinet boasts two Colombian league titles, a Copa Libertadores, and two Inter-American Cups, all with Atlético Nacional. His extraordinary abilities even led FIFA to introduce the “Higuita Law” to define the role of the attacking goalkeeper.

Betsson’s partnership with Higuita follows its recent sponsorship of top Latin American football clubs Boca Juniors, Racing Club, and Atlético Nacional. The company also sponsors Italian Serie A champions Inter Milan.

As Betsson continues to expand its presence in Latin America, the collaboration with René Higuita is expected to elevate the brand’s profile further and engage with football fans across the region.